Viktor Frankl (1905-1997) was a survivor of the holocaust as well as a psychologist, neurologist and author. As a clinician, he became convinced that human beings actually desire meaning, not pleasure or power. As a survivor, he discovered that even horrendous suffering and death are not obstacles to a meaningful life. As an author, Frankl explains that every moment of every day––regardless if it is filled with the grime of Auschwitz or the glitter of Hollywood––gives an opportunity for us to manifest our human freedom to choose whether our souls flourish or perish. The difference is always up to us, it will always be significant, and so we will always have a purpose.